Twenty years on
Smith Street.
We’ve been called Brooklyn’s best-kept secret, which is flattering, though not the best business model. We’d love to be found. Come in. Tell your friends. We promise there’s enough to go around.
We carry independent designers, smaller labels from here and abroad, and the basics you’ll wear out. We like pieces that earn their place in your closet—things that work with what you already own, things you can wear on a Tuesday, and reach for Saturday when someone texts, “Museum?”
And take your time.
Boutiques can be a lot. Not here. We hope you’ll take your time. Wander a little. Try on the thing you’d normally pass by—the color you never wear, the shape you decided years ago wasn’t for you. Sometimes the piece you almost skipped ends up being the one you leave with.
We won’t hover. But if you’d like our opinion, we’ll always give it honestly. After twenty years, helping people find clothes that feel like them is still our favorite part of the job.
An article of clothing, and then the ampersand.
Because it’s never only the clothing. It’s how you feel in it.
Come in and say hello.
You’ll find us at 198 Smith Street, open daily, 11am–6pm.